![]() The brand authentication program "is working exactly as designed," it added. "What we will likely never know is how many times it was taken advantage of and used maliciously, how many other brands were successfully impersonated, and how many users were victimized by it," Plummer said.īIMI, for its part, addressed the issue in a Wednesday blog post, and also blamed the bug on a "long-standing, and well-known, issue with SPF, one that predated BIMI and even DMARC." However, increased media attention around the flaw seems to have swayed some hearts and minds about the matter. Initially, Google ignored his report, with a "won't fix – intended behavior" message, Plummer said.
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